Jinan Aoyi Network Technology Co., Ltd.

The Next Generation Game Console and Home Digital Entertainment Products Exhibition (hereinafter referred to as the Exhibition), which has been held since this year, will be the first show of domestic and foreign game manufacturers after the lifting of the ban on the Chinese game console market. The current domestic game market has developed to a certain degree of maturity. It is no longer an area for overseas manufacturers to hunt for gold. Until now, card and board games have penetrated into thousands of households, and card and board games from all over the country are rushing into the market. Comprehensive development. How do foreign game giants adapt to the domestic market? How can domestic manufacturers take advantage of the lifting of the ban on game consoles? Who among domestic and foreign manufacturers can seize the opportunity?
We ordinary people have limited time, energy, and money for entertainment, but our entertainment needs are complex. In the past, we were used to playing games on computers in the bedroom and living room at home. Now, we are used to playing games on smartphones and tablets in bed or anytime and anywhere. Different platforms, different devices, and different application scenarios determine different game content and meet different types of needs. Both habits and the market take time to develop and prove. Can fragmented light game applications that can be played by a single person anytime and anywhere replace moderately heavy game applications that can be played by multiple people in the living room? The years-long ban on video game consoles in China has been lifted. For a new market that has been closed for years, the sudden thaw of the video game market has made domestic and foreign capital eager to try it. Whether TV games can replace mobile games as a new growth point in the game market has begun to be hotly debated in the industry. The huge video game market is about to explode.
The blue ocean of TV games has not only attracted major game console manufacturers such as Microsoft and Sony, but Google also officially launched its platform at the 2018/2020 conference, focusing on smart TV games. Domestic companies include Xiaomi, LeTV, Alibaba,
Manufacturers are following up one after another and launching game console boxes with different functions. Foreign brands are expensive and may not be adapted to the local environment and are not in line with the habits of Chinese mass players. Domestic manufacturers are closer to Chinese usage habits and have lower prices
For civilians, compared to others, the game consoles launched by traditional home appliance manufacturers have united with game platforms, game giants and other companies to focus on game functions and jointly create a game ecosystem, which has also won the favor of consumers.
Home game consoles are updated on average once a year, during which the core hardware configuration remains cyclically developed. This is quite special in the field of equipment that is frequently updated, and heavy gaming applications have extremely high requirements for performance.
However, the game console market is a market that is extremely difficult for giants to control and enter. Behind the cyclicality, the video game industry has a business model that has been running for years and has performed well. At the end of every cycle, various parties will question from multiple angles whether the model should end, and whether the entire market will be taken over by more participants and newer models. Manufacturers are still foreign manufacturers. Only if they can attract consumers can they seize the market.